![\"\"](\"https:\/\/fromabirdseyeview.com\/wp-content\/uploads\/2019\/01\/Super-Bowl-300x168.jpeg\")
<\/a>\u00a0 \u00a0 \u00a0There is no sporting event in America that is more hyped than the hyperbole-named Super Bowl<\/strong>. \u2018Super\u2019 is an adjective that describes something extraordinary, but this year’s game, with a total of one touchdown, wasn’t\u00a0 so super; and maybe all that surrounded it wasn’t either, but at least all that surrounds it is excessive.<\/p>\nShow Me the Ads<\/u><\/strong><\/p>\n Those who may not know one end of the football from the other (don\u2019t be fooled, they\u2019re both the same) will pay most attention when the game stops and the advertisements begin. The ads are typically interesting and creative, and well they should be since they now cost over $5 million for a 30-second spot \u2013 a price that has nearly doubled in the last 10 years. So now viewers get up and go to the bathroom when it\u2019s 3rd<\/sup> and 1 and stay put during the time outs when the commercials run. You might ask yourself, what are those companies that spend that kind of money thinking? Here\u2019s what. Last year 111 million people<\/strong> watched the Show Me the Bets<\/u><\/strong><\/p>\n Want to make that $5mm seem like chump change?\u00a0 Take a guess at how much is wagered on the Super Bowl this year. The total won\u2019t be finalized until after the game, but last year the American Gaming Association, a casino lobbying group, estimated that Americans bet a grand total of\u00a0$4.76 billion<\/strong>. Yes, that\u2019s billion with a \u2018B\u2019!\u00a0 About 50% of that is bet on the outcome of the game and the other 50% on \u2018prop bets\u2019 or proposition bets. Here\u2019s a small – How long will it take Gladys Knight to sing the National Anthem<\/p>\n – Will any player kneel during the Anthem<\/p>\n – Will the opening coin toss be a head or a tail<\/p>\n – Will the referee get the first replay call correct<\/p>\n – Will Tom Brady be seen cursing during the live broadcast<\/p>\n – If there is a streaker, who will tackle him first \u2013 security, player, coach, other<\/p>\n – Color of liquid dumped on winning coach<\/p>\n – What will the S&P 500 close at on Monday if the Rams win? If the Patriots win?<\/p>\n Trust me, there’s a bet for every bettor.<\/p>\n Show Me the Money<\/u><\/strong><\/p>\n But what about the poor players, you say, who can\u2019t bet on the game? Well, they\u2019ll be just fine thank you \u2013 every member of the Patriots, including backup quarterback, Brian Hoyer, who didn’t even step onto the field, gets $112,000<\/strong> for their days work on Sunday. Each Rams player gets\u00a0$56,000<\/strong>. Those numbers are the same for the coaches of each team as well. Oh yeah, the Patriots also gets a ring worth about $40,000<\/strong>.<\/p>\n It is not disclosed how much referees make for any one game, but they have an average annual salary, for working one day a week, of $205,000;<\/strong>\u00a0although the ref that made the \u2018no call\u2019 in the Rams-Saints<\/strong> game will probably be getting unemployment insurance money instead next season.<\/p>\n Yes, I could have put in a photo of a ref or a waterboy, but they don’t do ‘special corporate appearances’<\/strong><\/p><\/div>\n NFL w<\/strong>aterboys<\/strong> make an average of $53,000<\/strong> per year; they squirt water in the player\u2019s mouths and hang on to their sweaty towels, but they do get a pretty good sideline view of every game. And what about the C<\/strong>heerleaders<\/strong>? The Internet says, “Cheerleaders earn somewhere between\u00a0$75<\/strong>\u00a0to\u00a0$150<\/strong>\u00a0per game and might make as much as\u00a0$50<\/strong>\u00a0an hour for special corporate appearances”<\/em>. So that\u2019s what they\u2019re calling it now, \u2018special corporate appearances\u2019.<\/p>\n Guys, sorry to say that the season is over, it\u2019s time to get your butts off the couch and get out and earn some of that money you blew on those stupid \u2018squares\u2019 at your Super Bowl party.<\/p>\n","protected":false},"excerpt":{"rendered":" by Bob Sparrow \u00a0 \u00a0 \u00a0There is no sporting event in America that is more hyped than the hyperbole-named Super Bowl. \u2018Super\u2019 is an adjective that describes something extraordinary, but this year’s game, with a total of one touchdown, wasn’t\u00a0 … read more![\"\"](\"https:\/\/fromabirdseyeview.com\/wp-content\/uploads\/2019\/01\/MM-ad.jpeg\")
<\/a> Super Bowl, as compared to the second most-watched event on television, the Oscars<\/strong>, which had a paltry 33 million<\/strong>. In advertising, sometimes it\u2019s not just to get someone to buy your product, but to show the world that you are big and strong and can afford $5mm for a 30-second ad, so they trust your company.\u00a0 But probably the most compelling reason is that those 111 million people are all watching the game \u2018live\u2019,<\/strong> not on a recording where they can zip through the commercials; additionally the reputation of the ads has grown such that people can\u2019t wait to see what creative thing advertisers have come up with. But does it increase sales? In certain circumstances, but mostly companies do it because they can, and they want people to know that they are a strong enough company that they can piss away $5,000,000 in 30 seconds.<\/p>\n![\"\"](\"https:\/\/fromabirdseyeview.com\/wp-content\/uploads\/2019\/01\/bets-300x145.jpeg\")
<\/a>sampling of some ‘prop bets’ that YOU could have bet on.<\/p>\n![\"\"](\"https:\/\/fromabirdseyeview.com\/wp-content\/uploads\/2019\/01\/cheerleader.jpeg\")
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