by Bob Sparrow
“There’s gold in them thar weeds!”
Not unlike the California gold rush of ’49, there is a land rush going on in the northwest corner of Coachella Valley, now know as the Coachillin’ Valley. To paraphrase an old saying from the ‘60s, if you can remember what you did in Desert Hot Springs, you weren’t there! I recently returned from a ‘trip’ to this windy city and was amazed at what’s happening there and what it’s doing to the local real estate market. For example, six months ago a gentleman bought 5 acres of brush-pocked desert for $200,000 and just recently sold it for $1,000,000. A recent real estate ad showed 2.85 acres of raw desert for sale for $1,544,325. So why does this hot, windy seemingly god-forsaken corner of the desert command these kind of prices? The land grab in Desert Hot Springs (DHS) is because it is the first Southern California city to legalize large-scale medical marijuana cultivation. You won’t see the marijuana growing out in the open desert; the land that is being purchased will accommodate large warehouses, and I mean large, like 3,000,000 square feet, where marijuana plants are fed by hundreds of lights and an automated irrigation system. Giant tanks pump in CO2 while computers control air conditioners that regulate temperatures through the plants’ life cycle. It has clearly become the ‘Cannabis Capital’ of the country. The locals now affectionately call their city Desert Pot Springs.
For decades, Desert Hot Springs had relied on its ‘miracle’ mineral waters and nude spa resorts to lure tourists to this tumbleweed town. It is home to the largest collection of warm mineral springs in the United States, but the population of some 28,000 people have mostly suffered. A third of its residents lived in poverty and the city filed for municipal bankruptcy in 2001. A housing bust seven years later deepened the fallout. Now land values, the building industry and marijuana growing are creating jobs and starting to make this city rich. To say the least, it’s created a buzz.
The mayor of DHS, Scott Matas seems to be fairly buzzed as the projected income to the city within the next couple of years will add approximately $10 million annually to the city coffers and upwards of $25 million within 8 years. The mayor actually gets giddy when he is reminded that California is voting this coming November on the legal use of recreational marijuana . . . and you know how we Californians love to recreate. The mayor may also be thinking of doing some creative advertising by reversing the engines on all those energy-generating windmills in his city and start blowing some of that wacky-tabaccy smoke toward Los Angeles.
While the tony neighboring cities of Palm Springs and Indian Wells have malls filled with expensive fashion accessories, DHS has malls filled with pot paraphernalia and brownie shops. Today the standard greeting in DHS sounds the same, “Hi”, but it’s spelled a little differently and asked as a question, “High?” It won’t be long before new streets around these mega-warehouses are given names like Pot Place, Cannabis Circle, Weed Way and Doobie Drive. It wouldn’t surprise me if they renamed a section of the freeway that runs by DHS in honor of former president, Bill Clinton, from I-10 to I-Never-Inhaled.
Soon when traveling on I-10 past DHS, all you’ll have to do is roll your window down and take a deep breath; but you’ll never be able to run for president.