Heroes

Recently I was on a conference call at work, the subject of which was marketing to seniors; we were referred to an outline of a book by Dan Kennedy entitled, No BS Guide to Marketing to Lending Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money.  Quite a long title and I was to later learn that the only thing worth remembering is the ‘BS’.  As a senior (I’m not sure if I’m a ‘Leading Edge’ senior, but I thought I had a pretty good idea of what works in marketing to me and my peers), so I listened and read the outline with particular interest.

There is a section in the book that talks about our heroes and that people selling to us should be aware of who our heroes are and talk them up when possible or at least don’t degrade them during your communication with seniors.  I couldn’t wait to see the list.  When I saw the list, I was waiting for the punch line, this couldn’t be real!  Who was on the list of heroes you ask? John Wayne, Clint Eastwood, Sally Field, Oprah and Meryl Streep.  These are people that we supposedly ‘identify’ with.  Really?!!!  Five very polarizing people – 2 very conservative male actors and 3 very liberal female entertainers.  I thought this list was totally contrived.  I identify with none of these people and they are certainly not on my list of heroes.    So I wondered whether I was out of step with my generation or the author was, so I did a little research on the author, Dan Kennedy.

I quickly learned that he felt very highly of himself as being a ‘leading edge’ Boomer.  In his book introduction he states, “I have, and in random rotation drive, three classic automobiles including a Rolls-Royce convertible previously owned by Dean Martin.  I also have a stable full of Standardbred race horses and two homes, blah, blah, blah”.  He goes on to liken himself to Paul Newman, who used to race automobiles as a hobby, while Dan harness races for fun.  He then says, “I am the gold standard for seniors, if you can figure out how to successfully sell to me and satisfy me as a customer, you can open the vault to all boomer and senior gold . . .”

I guess I should have been impressed, but I’m typically more impressed with people who don’t have to tell me how wonderful they are, but still I wondered where he got his list of heroes and was he out of step or was I?  So I sent an email blast to about 25 of my peers asking them who their heroes were and to send me at least one male and one female ‘hero’.  I said nothing else, I didn’t give them the list of five that Kennedy put forward, no coaching, no prodding, just give me your heroes.  The results are in and my initial reaction to Kennedy’s list was justified and my faith in our generation renewed.  Four key findings from my survey:

  • The most popular response was a parent or parents or grandparents
  • Many cited heroes that were just people they knew, ordinary people who did extraordinary things to make this world a better place in which to live.
  • Five world leaders were named: Ronald Reagan, Nelson Mandela, George H W Bush, Margaret Thatcher and Winston Churchill
  • Not a single actor, actress or entertainer was named!

Other ‘heroes’ named included: Jesus Christ, Condoleezza Rice, Archbishop Desmond Tutu, Mother Teresa, Pat Tillman, Carly Fiorina, Thomas Sowell, Dr. Ben Carson, Clarence Thomas, Anne Frank, Rosa Parks, John Glenn, Alan Shepard and Sally Ride. 

Hero groups: Navy Seals, Mercury 7 astronauts, anyone in the armed forces

Thank you to those who participated in the survey!

I realize that my sampling was very small, but I’d bet Mr. Kennedy’s Rolls-Royce (then maybe I’d be a Leading Edge Senior) that if he actually did the survey, instead of providing his own BS that he wouldn’t find many entertainers as heroes for our generation.

Care to chime in?  We’d love to hear who your heroes are.

8 comments on “Heroes

  1. Thank you for another riveting essay. Kennedy’s list is so insipid. I need time to work on a list of heros but agree with your sampling in general. I think we are fortunate to have had many people in the US who were and are heroic. Instead of Kennedy collecting expensive horses and cars, I would be curious to know what he has contributed to his fellow man. A woman in Arizona named Hank Barnes was very instrumental in helping victims of domestic violence. Her life was cut short by illness but Hank was tireless in her effort for others. People who are committed to helping their community are heros but should not be used as sales tools. How unseemly!

  2. Couldn’t agree more with you. My heroes which I don’t really believe in as I believe we should each be our own hero but the next best thing is people in my personal life who over come obstacles and make the most of their life or do things that inspire me personally. The list your people came back with I can totally agree with! Great post and topic for discussion!!! You must feel proud you recognized the BS

  3. My Grandmother was amazing in so many ways – she gave birth to our mother when she was 16. Then divorced and put herself through nursing school while supporting her daughter on her own… eventually became an R.N. That’s just a start. She was strong, fierce and loving….a real role model!💛

  4. Thank you, Bob, for doing your own research. I would “ditto” the list you have and add to that any friend who has lost a spouse, a child, their money, survived a disease…and can say “I’m still standing”

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