The Iceland Cometh

by Bob Sparrow

Linda looking for her ball

We woke up the next morning in the harbor of Reykjavik, Iceland and while the weather was still a bit overcast, we were excited about playing golf in Iceland. We had originally decided that we were either going to play at the northern-most golf course in the world or we were going to play the latest round of golf ever, teeing off at midnight, as it stays light almost all night long. We did neither of these, but we did play golf at a golf course that that was built in 1934. It was a rather blustery day, which apparently is mostly what they get up there, as JJ, Judy and Linda teed off first with Jack, John and me in the second group; we all walked the course under rather gusty conditions. We found that the high winds sometimes worked for us, for example when John, who can hit the ball fairly long, hit a 3 wood and a 7 iron to a 500+ yard par five and had a 15 foot eagle putt. When we were hitting into the wind, it required quite an adjustment, so instead of hitting a 9 iron, you had to hit a 4 or 5 iron! It spite of the wind we enjoyed the round immensely, as we didn’t get rained on. Scores really don’t matter . . . do they? We had big plans for an evening out in Reykjavik, but that wind beat us up pretty good, so we crashed early getting ready for tomorrow’s adventure.

Golden Waterfalls

Salmon escalator on the left

‘The beginning of the end of the cold war’

On Day 2 in Reykjavik we hired a van for the 6 of us for a 7-hour private tour of the ‘Golden Circle’, a well-known loop out of Reykjavik to several of the near-by tourist attractions. We got what would be called a ‘balmy’ day in Iceland, dark clouds, light winds and no rain. The landscape in many places was ‘moon-like’; there’s a joke in Iceland that goes, “What do you do when you’re lost in an Icelandic forest?” Just stand up! What trees they do have are only a few feet high. Our tour included at stop at Thingvellir National Park, a massive lava plain set between two separated tectonic plates, a visit to the geysers, similar to Old Faithful in Yellowstone, only older, but not as faithful. The highlight of the tours was the visit to the ‘Golden Waterfalls’, a spectacular two-tiered waterfall that thunders to the river bottom and shoots mist high into the air. We also saw the Faxi waterfalls, which normally would block the salmon from going any further upstream to spawn, however there was a series of man-made elevated pools built next to the waterfall that provided the salmon an escalator-like ‘detour’ up the river. We were unable to get into one of the most popular attractions, the Blue Lagoon – it had been booked for the week, but on our way back to the boat we toured ‘old town’ Reykjavik with its quaint shops, restaurants and pubs. We also went to the top of the ‘Pearl’ building which provides a 360-degree view of the city and harbor. Our last stop was at ‘Hofdi House’, which is where Ronald Reagan and Mikhail Gorbachev held their summit meeting in 1986. That meeting was dubbed ‘the beginning of the end of the cold war’.

It was a full and fun day seeing Reykjavik and the surrounding countryside as we headed to our next destination, Iceland’s northern-most port, Akureyri.

 

Akureyri

Unusual Icelandic sunrise

The ship’s route from Reykjavik to Akureyri (Aock-coo-ray-ree) takes us through the Artic Circle, just in case anyone was mistaking the islands we’re visiting with the Hawaiian Islands. We awoke as our ship was being escorted into port by a pod of whales through the longest fjord in Iceland where we saw a most unusual sight . . . the sun. The picture of this unusually flat sunrise was taken by the Budds sometime around 3-4:00 a.m. – I didn’t ask them why they were up at that hour! It was a crisp clear morning where temperatures were predicted to be in the 70s. We tried to get a tee time at the ‘northern most golf course in the world’, but to our disappointment we found that 1) there were no tee times available, and 2) it wasn’t in fact the most-northern golf course in the world, it is second behind a course in Norway! But we had a great 3.5-mile walk through Akureyri to the golf course, where we sat on the deck overlooking the 18th hole and enjoy an after-the-round-beer . . . it was after somebody’s round, just not ours. We were told in the pro shop about the ‘Arctic Classic’ golf tournament, where every Summer Solstice (June 21), the longest day of the year where here the sun never sets and the first tee time for the tournament is at midnight.  We just missed it by a month!

Enjoying a ‘not-after-our-round’ beer

The picture perfect day made it ideal for walking the city and sitting outside at a sidewalk café and writing my blog. Another cruise ship was in port, so this city, which depends on tourism for a large part of its income, was basking in a sun-filled and tourist-filled day. We head back to the ship and left Iceland for our next destination. We found Iceland to be a bit expensive, OK very expensive, but the Icelandic people very friendly, as they haven’t yet learned to hate Americans – let’s hope we can keep it that way.

 

Heroes

Recently I was on a conference call at work, the subject of which was marketing to seniors; we were referred to an outline of a book by Dan Kennedy entitled, No BS Guide to Marketing to Lending Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money.  Quite a long title and I was to later learn that the only thing worth remembering is the ‘BS’.  As a senior (I’m not sure if I’m a ‘Leading Edge’ senior, but I thought I had a pretty good idea of what works in marketing to me and my peers), so I listened and read the outline with particular interest.

There is a section in the book that talks about our heroes and that people selling to us should be aware of who our heroes are and talk them up when possible or at least don’t degrade them during your communication with seniors.  I couldn’t wait to see the list.  When I saw the list, I was waiting for the punch line, this couldn’t be real!  Who was on the list of heroes you ask? John Wayne, Clint Eastwood, Sally Field, Oprah and Meryl Streep.  These are people that we supposedly ‘identify’ with.  Really?!!!  Five very polarizing people – 2 very conservative male actors and 3 very liberal female entertainers.  I thought this list was totally contrived.  I identify with none of these people and they are certainly not on my list of heroes.    So I wondered whether I was out of step with my generation or the author was, so I did a little research on the author, Dan Kennedy.

I quickly learned that he felt very highly of himself as being a ‘leading edge’ Boomer.  In his book introduction he states, “I have, and in random rotation drive, three classic automobiles including a Rolls-Royce convertible previously owned by Dean Martin.  I also have a stable full of Standardbred race horses and two homes, blah, blah, blah”.  He goes on to liken himself to Paul Newman, who used to race automobiles as a hobby, while Dan harness races for fun.  He then says, “I am the gold standard for seniors, if you can figure out how to successfully sell to me and satisfy me as a customer, you can open the vault to all boomer and senior gold . . .”

I guess I should have been impressed, but I’m typically more impressed with people who don’t have to tell me how wonderful they are, but still I wondered where he got his list of heroes and was he out of step or was I?  So I sent an email blast to about 25 of my peers asking them who their heroes were and to send me at least one male and one female ‘hero’.  I said nothing else, I didn’t give them the list of five that Kennedy put forward, no coaching, no prodding, just give me your heroes.  The results are in and my initial reaction to Kennedy’s list was justified and my faith in our generation renewed.  Four key findings from my survey:

  • The most popular response was a parent or parents or grandparents
  • Many cited heroes that were just people they knew, ordinary people who did extraordinary things to make this world a better place in which to live.
  • Five world leaders were named: Ronald Reagan, Nelson Mandela, George H W Bush, Margaret Thatcher and Winston Churchill
  • Not a single actor, actress or entertainer was named!

Other ‘heroes’ named included: Jesus Christ, Condoleezza Rice, Archbishop Desmond Tutu, Mother Teresa, Pat Tillman, Carly Fiorina, Thomas Sowell, Dr. Ben Carson, Clarence Thomas, Anne Frank, Rosa Parks, John Glenn, Alan Shepard and Sally Ride. 

Hero groups: Navy Seals, Mercury 7 astronauts, anyone in the armed forces

Thank you to those who participated in the survey!

I realize that my sampling was very small, but I’d bet Mr. Kennedy’s Rolls-Royce (then maybe I’d be a Leading Edge Senior) that if he actually did the survey, instead of providing his own BS that he wouldn’t find many entertainers as heroes for our generation.

Care to chime in?  We’d love to hear who your heroes are.