by Bob Sparrow
There is no sporting event in America that is more hyped than the hyperbole-named Super Bowl. ‘Super’ is an adjective that describes something extraordinary, but this year’s game, with a total of one touchdown, wasn’t so super; and maybe all that surrounded it wasn’t either, but at least all that surrounds it is excessive.
Show Me the Ads
Those who may not know one end of the football from the other (don’t be fooled, they’re both the same) will pay most attention when the game stops and the advertisements begin. The ads are typically interesting and creative, and well they should be since they now cost over $5 million for a 30-second spot – a price that has nearly doubled in the last 10 years. So now viewers get up and go to the bathroom when it’s 3rd and 1 and stay put during the time outs when the commercials run. You might ask yourself, what are those companies that spend that kind of money thinking? Here’s what. Last year 111 million people watched the Super Bowl, as compared to the second most-watched event on television, the Oscars, which had a paltry 33 million. In advertising, sometimes it’s not just to get someone to buy your product, but to show the world that you are big and strong and can afford $5mm for a 30-second ad, so they trust your company. But probably the most compelling reason is that those 111 million people are all watching the game ‘live’, not on a recording where they can zip through the commercials; additionally the reputation of the ads has grown such that people can’t wait to see what creative thing advertisers have come up with. But does it increase sales? In certain circumstances, but mostly companies do it because they can, and they want people to know that they are a strong enough company that they can piss away $5,000,000 in 30 seconds.
Show Me the Bets
Want to make that $5mm seem like chump change? Take a guess at how much is wagered on the Super Bowl this year. The total won’t be finalized until after the game, but last year the American Gaming Association, a casino lobbying group, estimated that Americans bet a grand total of $4.76 billion. Yes, that’s billion with a ‘B’! About 50% of that is bet on the outcome of the game and the other 50% on ‘prop bets’ or proposition bets. Here’s a small sampling of some ‘prop bets’ that YOU could have bet on.
– How long will it take Gladys Knight to sing the National Anthem
– Will any player kneel during the Anthem
– Will the opening coin toss be a head or a tail
– Will the referee get the first replay call correct
– Will Tom Brady be seen cursing during the live broadcast
– If there is a streaker, who will tackle him first – security, player, coach, other
– Color of liquid dumped on winning coach
– What will the S&P 500 close at on Monday if the Rams win? If the Patriots win?
Trust me, there’s a bet for every bettor.
Show Me the Money
But what about the poor players, you say, who can’t bet on the game? Well, they’ll be just fine thank you – every member of the Patriots, including backup quarterback, Brian Hoyer, who didn’t even step onto the field, gets $112,000 for their days work on Sunday. Each Rams player gets $56,000. Those numbers are the same for the coaches of each team as well. Oh yeah, the Patriots also gets a ring worth about $40,000.
It is not disclosed how much referees make for any one game, but they have an average annual salary, for working one day a week, of $205,000; although the ref that made the ‘no call’ in the Rams-Saints game will probably be getting unemployment insurance money instead next season.
NFL waterboys make an average of $53,000 per year; they squirt water in the player’s mouths and hang on to their sweaty towels, but they do get a pretty good sideline view of every game. And what about the Cheerleaders? The Internet says, “Cheerleaders earn somewhere between $75 to $150 per game and might make as much as $50 an hour for special corporate appearances”. So that’s what they’re calling it now, ‘special corporate appearances’.
Guys, sorry to say that the season is over, it’s time to get your butts off the couch and get out and earn some of that money you blew on those stupid ‘squares’ at your Super Bowl party.